After almost 40 years in the vault, the never-before-heard or -seen multimedia material produced by
Jimi Hendrix and the
GHETTO FIGHTERS is being readied for release and licensing through a subsidiary of the
we-R-you Corporation, the technology, software and multimedia company. The previously unreleased material was produced by
Jimi Hendrix,
Arthur Allen and
Albert Allen aka
TaharQa Aleem and
Tunde Ra Aleem, the three principals of
Jimi Hendrix and the
GHETTO FIGHTERS, and will be made available globally through a wholly owned subsidiary of the
we-R-you Corporation formed with the
Aleem Brothers to bring these projects to market. The
Aleems and
Jimi Hendrix made up the members of the group and are the originators of the material. The
Aleems first met and began working with
Jimi Hendrix in the mid 1960s and together recorded three
Hendrix albums,
"Cry of Love",
"Rainbow Bridge" and
"War Heroes".
The newly released material includes previously unheard recordings, a feature-length movie script, a full length autobiography, a series of animated short stories for TV and the web, and drawings by
Hendrix of himself as an illustrated character, which in today's virtual reality world would be known as an avatar. "
Jimi was a true visionary," according to
TaharQa Aleem, "whose creativity went far beyond music. He saw the future and while he may not have understood computers or known about digital technology and virtual worlds, he knew that things like this were coming and created material that would work in that world." Added brother
Tunde Ra, "
Jimi might not have known what an avatar was, but he foresaw a day when we would all have representations of ourselves that could move in different worlds. When you see his original sketches of himself and create a real avatar out of them using today's technology, the result is amazing."
The
GHETTO FIGHTERS were formed in 1970 by
Jimi and the
Aleem Brothers (who are identical twins) to explore new projects that would go beyond the work Jimi had been doing and expand the sounds he was working with. "The music and material sounds brand new," according to
TaharQa, "and for all intents and purposes it is. It'll surprise and delight current fans and new ones to come."
"The material will be released in segments," according to
Allen LeWinter, Chief Branding and Marketing Officer of
we-R-you, who is heading up the project. "It's like finding more treasure than you could have imagined and realizing that each element needs to be released in its own time and way," continued
LeWinter. "The
Aleems are incredibly talented and incredibly protective at the same time and want to ensure that this is done just right for the legacy of
Jimi Hendrix and the GHETTO FIGHTERS."
The
Aleems and all the rights were first brought to
we-R-you through the efforts of
Spydo Mobile and its principal,
Duane "Spyder" Hughes.
Spyder recognized the changing face of the entertainment business and brought the
Aleems to
we-R-you for an "all in one deal."
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