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SMASHING PUMPKINS' BILLY CORGAN On AC/DC And Music's Latest Sales Model
- Oct. 29, 2008
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With AC/DC's "Black Ice" achieving the second highest sales debut of the year, SMASHING PUMPKINS mainman Billy Corgan has told Entertainment Weekly that he understands why the shift toward exclusive deals with a single major retailer is paying off for a beleagured music business. "At the end of the day, it's about marketing," Corgan said. "I've heard literally 25 to 30 commercials for AC/DC; that's the most amount of energy I've heard about an AC/DC record in 20 years! Because the labels weren't gonna do that. They treat a band like AC/DC with a sort of reverant distance. Throw it out there and if it clicks, great. If not, they'd bury it. So great for AC/DC and great for Wal-Mart."
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COMMENT |
posted by :
10/30/2008 12:14:27 AM
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Let the Wal-mart bashing begin.
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COMMENT | BLACK ICE
posted by :
10/30/2008 12:20:37 AM
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Great Album.
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COMMENT |
posted by : madeinquebec
10/30/2008 12:25:46 AM
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I got a video of T-Boner on Youtube:
www.youtube.com/watch?v=0A2moFdM1Yo
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COMMENT |
posted by : blackendistheend
10/30/2008 12:30:59 AM
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He does have a point. Labels just release albums with no promotion. How do they expect to sell cd's if noone knows they've been released? Granted cd sales have drastically gone down, but it seems the major labels have given up on promoting albums. Even worse is the development of artists/bands. They just sort of bleed whoever they can dry and they just move on to the next act.
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COMMENT | AC/DC promotion
posted by :
10/30/2008 1:09:16 AM
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I don't know about "without lifting a finger." AC/DC's people have done some killer marketing leading up to this release.
First, AC/DC gets their own channel on Sirius and XM radio. Imagine how much that must have cost?
Second, they've apparently made a deal with ABC/ESPN to play AC/DC songs during NCAA football broadcasts, because "Rock and Roll Train," "Thunderstruck" and "For Those About to Rock" have been all over the night games.
Lastly, they've had a decent ad campaign. Whoever did their ad buy hit the demographic on the head, because those ads have played on the channels I watch the most (aside from HBO and Showtime).
In addition, they've rolled out their back catalog, the new concert DVD and, I think, a Rock Band track pack ahead of the release.
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COMMENT |
posted by : Land of the Lost Horizon
10/30/2008 1:11:19 AM
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billy corgan and ac/dc mentioned in the same news article together. that's just not right.
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COMMENT | Look at it this way
posted by : Tama Basher
10/30/2008 1:12:35 AM
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if the CD's weren't manufactured in China, then I'd say it's a step in the right direction for Wal-Mart.
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COMMENT | Um...
posted by : Markentoth
10/30/2008 1:53:52 AM
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Dude, you need to learn what a monopoly really is, because they are only made possible in a free market.
http://www.nathanielbranden.com/catalog/articles_essays/question_of_monopolies.html
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COMMENT |
posted by : maximo
10/30/2008 1:58:13 AM
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It's the most you've heard about an AC/DC album in 20 years because it's only about their third album in 20 years, who the hell can remember what they did market the others.
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COMMENT | Re: Music Guru
posted by :
10/30/2008 2:32:59 AM
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You seem confused as to what constitutes politics and what constitutes the economy and that the two are in fact, completely seperate entities. Perhaps you should apply a little 'learning' to all that 'thinking' , you'd sound far more educated on your point.
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COMMENT | ya know
posted by : paine
10/30/2008 2:57:29 AM
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billy could cut a deal to peddle his mid 90's alternative sobbing from starbucks and 17 people (14 from chicago) will just go crazy over it! i can see it now, bonus poetry and cubs opinions plus a free frappucino coupon! oh the possibilities!
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COMMENT |
posted by : gunnarcannibal
10/30/2008 3:14:32 AM
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This whole Wal-Mart thing used to piss me off...but really...who gives a shit? They obviously won on this one I can't say they made a bad choice...Wal-Mart is still a store for old ladies though...but yeah, this is the way things are now so I can't really blame the band...They made the smartest buisness move and honestly I don't think they put much thought into it...they don't care about politics...they just want to rock...so I don't care...Though I hope Metallica never does this because than I am going to have to figure out someway to defend it and I don't want to...
Slayer!
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COMMENT |
posted by : Grapenutz
10/30/2008 5:02:10 AM
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First intelligent thing to come out of Uncle Fester's mouth.
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COMMENT |
posted by :
10/30/2008 9:20:06 AM
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"achieving the second highest sales debut of the year" which puts them in the league of such great bands from this year as Lil Wayne, Coldplay, Jonas Brothers, Mariah Carey, Usher and Metallica, what a list! And everyone on it has sold their souls.
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COMMENT | monopoly
posted by :
10/30/2008 10:01:44 AM
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I do not like the fact that only 1 company makes the game monopoly
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COMMENT |
posted by : maximo
10/30/2008 10:54:19 AM
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If I needed something to be mass distributed in North America, I would turn to Wal-Mart too. Who cares? I got the album too, never walked into the store for it though.
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COMMENT | Black ice rocks.
posted by : RiotAct666
10/30/2008 12:44:35 PM
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Very good album.
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COMMENT | 20 year irony
posted by : dferris7767
10/30/2008 2:30:23 PM
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It's ironic that here it is 2008 and Wal-Mart is carrying the new AC/DC album and t-shirts, hats etc.
If you look back to the summer of 86 or 87, Wal-Mart pulled magazines like Hit Parader off the shelves because Jimmy Swaggart said it was a filthy magazine with hard rock bands using foul language. But, then again, look what happened to Swaggart about a year or two after that.
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COMMENT | Re: Dumbass Guru
posted by :
10/30/2008 5:49:32 PM
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"liberal economy" Doesnt exist you ranting tard. You have a Capitalist economy in your Republican run Democracy. Get your fact straight before you sound like the retard you probably really are.
Liberal, Republican, Democracy, Socialism <-- THESE are political terms which would be used to show the alignment of the government eg. Republican Democracy, Liberal Socialists.
You seem to have confused politics and the economy which 'Influence' eachother but are NOT the same thing or directly related in the sense that one type of govt will not always have the same economic system.
Please, get out of highschool before you argue politics, little boy, its apparent you have a lot of learning to do.
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COMMENT | Wal mart
posted by : TripletsRule
10/31/2008 3:18:44 PM
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deserves all the bashing it gets plus a lot more.
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COMMENT |
posted by :
11/3/2008 12:00:30 AM
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Say what you want about Wal-Mart, but any store that's going to go out of its way to market classic rock bands like AC/DC has my vote. You'd figure that such a capitalistic company would be putting all their money into the teenie-bop craze. Yet, they're marketing the crap out of Black Ice and making it successful, just like they did with Journey's "Revelation" (which ROCKED, by the way). Kudos to Wal-Mart!
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