Hendrix Original Art Expressions, Inc. has retained TransMedia Group to arrange and publicize exhibitions across the country of 48 recently discovered original watercolors by the late rock and roll superstar Jimi Hendrix.

"We're proud to be represented by TransMedia Group, which has done a great job over the years promoting art and entertainment projects," said noted fine art dealer and appraiser Anthony Capodilupo. "We believe TransMedia is the right firm to draw media attention to these unique works by Jimi Hendrix."

TransMedia said it is in the early stages of planning exhibitions of the Hendrix works at the Rock and Roll Hall of Fame Museum in Cleveland and at the Morrison Hotel Gallery in Manhattan.

TransMedia is no stranger to handling media campaigns for artists and major exhibitions. It has publicized art exhibitions at Pierre Cardin's Evolution Gallery in Manhattan, Edward Nahamkin Fine Arts and the Dyansen Gallery in SoHo and most recently at the Times Square Arts Center in cooperation with the Art Student League in New York City.

The firm also has represented many artists, including serigraphic artist Melanie Taylor Kent, Indian artist M.F. Husain, legendary sports artist LeRoy Neiman and the Russian painter Chemiakin.

TransMedia is a full-service public relations and marketing firm serving clients worldwide since 1981. Headquartered in The TransMedia Building in downtown Boca Raton, Florida, the firm has offices and affiliates in New York City and in the Midwest. The firm's founder, Thomas J. Madden, is the author of "Spin Man" and other books, articles and speeches about PR and he is a former Vice President, Assistant to the President, of NBC.