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OZZY OSBOURNE Stars In U.K.'s 'I Can't Believe It's Not Butter' Campaign
- Feb. 3, 2006
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U.K.'s Checkout magazine is reporting that Unilever UK Foods is launching a TV campaign for its "I can't believe it's not Butter" brand featuring Ozzy Osbourne and impersonator Jon Culshaw. The 7-million-pound campaign goes live this month and is designed to support the relaunch of the product, which has a new recipe, and a new pack design. The campaign will also include press and poster advertising. Brand manager Noam Buchalter said: "The aim of the activity is to communicate the improvements made to the spread and to highlight the new packaging." Jon Culshaw impersonates Ozzy Osbourne in the TV ad, which plays upon the fact that it is as difficult to tell the two Ozzies apart as it is to distinguish between "I can't believe it's not Butter" and butter. "'I can't believe it's not Butter' now tastes so much like butter that the two Ozzies can't tell the difference," added Buchalter. "'I can't believe it's not Butter' has always been a great impersonator of butter and proud of it. Who better to star in the ads than the U.K.'s best impersonator? Jon and Ozzy make a great double act and their infectious personalities will have a great impact on consumers." The new pack design features bold blue and yellow lettering and imagery and communicates the brand's new extra buttery taste. Check out a photo of Ozzy and his impersonator at this location.
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COMMENT | WTF
posted by : ProTonePedals 2/3/2006 11:56:08 AM
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WHY?!?!?
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COMMENT | ...
posted by : Pod 2/3/2006 11:58:44 AM
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i can't believe its not metal news...... oh wait i can, cause this is blabbermouth!!
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COMMENT |
posted by : 2/3/2006 11:59:08 AM
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check this out
http://mmbh.ytmnd.com/
http://stmetallica1920.ytmnd.com/
http://vadersingsmetallica.ytmnd.com/
http://fadetopink.ytmnd.com/
http://metallicafan.ytmnd.com/
http://dontcrytomato.ytmnd.com/
http://metallicabunny.ytmnd.com/
http://motordesk.ytmnd.com/
http://seizethementos.ytmnd.com/
http://enterjacko.ytmnd.com/
http://blackmetallica.ytmnd.com/
http://hetfield.ytmnd.com/
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COMMENT | Long Live
posted by : RiotAct666 2/3/2006 12:02:14 PM
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Ozzy!!!!!!
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COMMENT |
posted by : Mulder 2/3/2006 12:07:52 PM
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Ha Ha Ha what a Dork
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COMMENT |
posted by : pages124again 2/3/2006 12:10:20 PM
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new album????
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COMMENT | It's Easy to Tell
posted by : Brother Maynard 2/3/2006 12:14:50 PM
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Just look for the leash marks.
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COMMENT |
posted by : IFH 2/3/2006 12:17:07 PM
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I can remember when Ozzy made about 1 TV appearance a year...usually to defend the lyrics to Suicide Solution or some other bullshit...now he piches Pepsi and butter...
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COMMENT |
posted by : IFH 2/3/2006 12:18:32 PM
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um that's pitches
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COMMENT |
posted by : Al Bundy 2/3/2006 12:19:08 PM
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NOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!
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COMMENT | Metal-for-Breakfast
posted by : IFH 2/3/2006 12:24:36 PM
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I think the commodification of a beloved artist/musician that used to be part of a counter-culture is unsettling to most fans...we aren't idiots, we just want the old Ozzy back, and hate sell-outs in general.
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COMMENT | Brandon Livingston's HIV Blood
posted by : 2/3/2006 12:26:55 PM
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LOL
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COMMENT |
posted by : bitchkilla 2/3/2006 12:54:24 PM
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7 million ponds?!?!?! that's one heavy campaign!!!
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COMMENT | YYEEEEEEAAAAAHHHHH
posted by : octoberforrest 2/3/2006 12:57:17 PM
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WWW.CRAPVILLE.COM will never give you lame Ozzy news.
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COMMENT | Butter him than Manson
posted by : spookshow 2/3/2006 12:59:13 PM
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Ozzy stars in the butter scene from Last Tango in Paris with Zakk Wylde
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COMMENT | Ozzy sold his soul...
posted by : 2/3/2006 1:07:13 PM
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for butter on a role.
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COMMENT | New product
posted by : AcceptRules 2/3/2006 1:14:27 PM
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I can't believe it's not metal!
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COMMENT | why
posted by : wrath_child13 2/3/2006 1:39:25 PM
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why.......why? he was the prince of darkness!!!!! how do you spell sell out? O-Z-Z-Y
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COMMENT | That's really lame...
posted by : hollowguy 2/3/2006 1:40:40 PM
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Is it possible to sink any lower? FFS.
I guess if you are going to shit all over your legacy.....you might as well do it right.
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COMMENT | what a shame
posted by : thethingthatshouldnotbe 2/3/2006 1:51:13 PM
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WHYYYYYY??????? hes got plenty of money already, he doesnt need to sink to the level of promoting a butter substitute. its just plain sad.
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COMMENT | Where the f's Fabio??
posted by : pieceofcrime 2/3/2006 1:58:11 PM
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Huh?
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COMMENT | Cheese and butter are closely related.
posted by : 2/3/2006 2:10:41 PM
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as Ozzy proves.
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COMMENT | oh come on guys
posted by : 2/3/2006 2:27:20 PM
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THAT SHIT IS TOTALLY BUTTER!!!!!!!!!!!!!
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COMMENT |
posted by : defenestrated_corpse 2/3/2006 2:36:01 PM
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hahaha!
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COMMENT |
posted by : Mordack 2/3/2006 2:41:48 PM
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Fuck Sharon. She fucked his career over long ago.
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COMMENT | lol
posted by : The Haunting 2/3/2006 3:17:13 PM
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Ozzy is nothing more than a joke anymore. Thanks for the laughs Blabbermouth.
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COMMENT |
posted by : frutiger 2/3/2006 3:25:56 PM
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a new low....
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COMMENT | *looks at Ozzy*
posted by : the Dude (~\m/~) 2/3/2006 3:47:50 PM
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I can't believe it's not dead yet!
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COMMENT | METAL-FOR-BREAKFAST
posted by : the Dude (~\m/~) 2/3/2006 4:01:26 PM
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It would have been BETTER if Ozzy had died years ago, before he went totally retarded and made a mockery of himself.
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COMMENT | Dude looks like a lady
posted by : spookshow 2/3/2006 4:04:24 PM
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Just cuz this guy WAS the best (fucking THIRTY years ago!) doesn't mean he's above ridicule...which he begs for.
Might as well talk about how METAL Paul Fucking McCartney is...
I know, NU METAL sucks (yeah, right). MANSON, ZOMBIE, MURDERDOLLS...ROCK IS SO MUCH MORE EXCITING TODAY (and I'm an old dude, too)
FUCK YOU DINOSAURS
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COMMENT | Ozzy...
posted by : Icelos 2/3/2006 4:16:20 PM
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At best was ok, I'd say. I don't really have much respect for rock stars who waste their fame and fortune on stupid shit like drugs. Sabbath paved the way, but they're not the greatest ever, by any means. But if you've never had the misfortune to see this laughably adressed "Prince of Darkness"(even in the old days, I never would have called him that) saunter around on stage like a drunken bum with no brain, then you might have trouble understanding how truly pathetic he has become, and how pathetic the media and culture is here in America and the UK, and probably other places too, for holding some amount of actual fascination with this garbage.
And you might also agree, that this butter commerical is no less stupid or ridiculous than "the Osbournes."
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COMMENT |
posted by : enyggma 2/3/2006 4:53:14 PM
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HAHAHAHAHA!!!!! Look for free samples to be given out at Ozzfest 06!
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COMMENT |
posted by : 2/3/2006 5:45:26 PM
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I CAN'T BELIEVE IT'S NOT DIO!
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COMMENT | Wish this surprised me
posted by : 2/3/2006 6:33:03 PM
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Stories like this further solidify my belief that Ozzy is irrelevant and Ronnie James Dio is the true grandfather of heavy metal. I'll always appreciate Ozzy's music, to some degree, but integrity just flies out the window when you agree to do something like this -- especially when you've already denounced similar behavior!
Just over a year ago, Ozzy said this (fazed.com):
"At the end of the day with 'The Osbournes' I fucking hated it. For all the money we have, the way we live, the cars we drive, the first-class travel we take, I'd gladly give it up to be simple old Ozzy again."
He went on to say, "I probably shattered eight million dreams in one fucking airing."
How is Ozzy appearing in an I Can't Believe It's Not Butter commercial a return to, as he calls it, "simple old Ozzy"?
Oh well. Can't wait for the Elf reunion disc (featuring Joey DeMaio on bass)! For those interested, here's a cool interview with Dio (not sure when it took place, but it can't be more than a year or two old):
http://www.zzzptm.com/dplist/dio.html
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COMMENT | whatever
posted by : severedsavior 2/3/2006 7:13:42 PM
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I support what he once did, and what that once meant, fuck all of you who will never amount to 1/10 he has meant to the the music you now so "divinely" protect.
Atlease he didn't get his ass handed to him by a garden gnome, rather have an ugly bitch have me by the whip then have a garden gnome whip my ass. Ozzy's contribution to metal is undeniable, no matter what he is doing and will do.
fuck sharon, fuck ozzfest...blah blah....I say fuck everything
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COMMENT |
posted by : C. Thomas Howell as the "Soul Man" 2/3/2006 7:42:03 PM
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those Metallica links were fucking HILARIOUS
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COMMENT |
posted by : burns1059 2/3/2006 7:43:11 PM
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MORE selling out?
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COMMENT |
posted by : 2/3/2006 8:02:09 PM
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Butthole
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COMMENT | hmmm
posted by : 2/3/2006 8:03:21 PM
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I'm not surprised
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COMMENT | Oh, please -
posted by : Itwalksamongus 2/3/2006 8:09:39 PM
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This crap reminds me of that Simpsons Halloween episode where they wish for a lot of money, get it, and waltz around thinking everyone loves everything they do when in reality everyone despises them.
Hey Duuuude! So GG and everybody at the Treehouse busts you like the wimp that you are for your constant Ozzy-bashing so you come HERE and do it? How predictable. You should just go back to the Treehouse and....
Oh. That's right.
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COMMENT | Ozzy totally sold out
posted by : 2/3/2006 8:23:24 PM
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How sad. I used to be a fan but now he's just a pathetic puppet and a slave to the system he claimed he was fighting. How the mighty have fallen.
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COMMENT | Ozzy claimed to be fighting "the system"?
posted by : Itwalksamongus 2/3/2006 8:33:17 PM
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When?
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COMMENT |
posted by : burns1059 2/3/2006 9:38:26 PM
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AT LEAST HES THE STAR OF THIS RETARDED PIECE OF SHIT I CAN BELIEVE ITS NOT BUTTER THAT SHIT IS NASTY
REAL BUTTER FOREVER!
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COMMENT |
posted by : 2/3/2006 9:42:14 PM
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WOW!!!!......like 60 posts, and NO mention from anyone as to this being an automatic entry in the category of non-metal news/threads on here as the Scott Weiland Orange Juice thing, etc.......this fucking tops that and tops 'em all!!!!!
MESHUGGAH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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COMMENT | F*uck you if you don't like it
posted by : 2/3/2006 9:56:22 PM
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ozzy has done enough to do whatever the hell he wants. did you ever stop and think that maybe he enjoys to do things like this. ozzy is the greatest ever so you just need to learn to deal with it
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COMMENT | no...
posted by : The Haunting 2/3/2006 10:33:33 PM
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Fuck Ozzy. If it wasn't for the 2 or 3 basic motor skills he still has...the guy would be considered a fucking vegetable.
I do find diehard fans of washed up celebrities funny though.
Keep it up.
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COMMENT | Brandon Livingston's HIV Blood
posted by : 2/3/2006 11:02:30 PM
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dude stfu ya gay pedo fucktard! all the links you post don't exist cuz it said "page cannot found" lmao!!!!! ya suck and go watch some gay porn and cut off ur little pecker and feed it to your grandma for dinner!
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COMMENT | Bwahahaha.
posted by : 2/4/2006 12:31:28 AM
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I think it's safe to say that one qualifies for being the quintessential pre-pubescent Blabbermouth poster child if a random sample of his/her comments include the terms, "fuktard," "lol/lmao/lmfao/roflmao," "gay," "mallcore," "Meshuggah!!!!!!!!!!! (give or take an exclamation point)", and who could forget, "bwhahaha," among others.
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COMMENT | Dio/DeMaio 2008
posted by : Itwalksamongus 2/4/2006 12:46:28 AM
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In a thread full of stupid posts, YOURS is by far the most stupid.
Congratulations.
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COMMENT |
posted by : gunnarcannibal 2/4/2006 4:20:51 AM
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wow, remember when Ozzy was untouchable and no one could talk shit about him? Man, life can really suck sometimes, oh what a world!
METALLICA WILL NEVER BE IN A PEPSI/BUTTER COMMERCIAL! Say sell out all you want, they will never fall as far as poor, poor Ozzy, who I pity more than hate.
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COMMENT |
posted by : gunnarcannibal 2/4/2006 4:32:17 AM
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that don't cry tomato baby is most likely one of the funniest things I've ever seen, and I don't know why.
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COMMENT |
posted by : Some Kind of Monster 2/4/2006 4:44:35 AM
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Don't hate Ozzy, he has done the hard yards and proved himself for years that he can make great albums and put in great performances. These days, he can do anything he wants to do because he doesn't owe anyone anything.
Ozzy is King!
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COMMENT | Blast from the past
posted by : 2/4/2006 6:39:14 AM
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Wow! My beloved friend from previous Manowar threads, Itwalksaongus, has returned! Just as ornery as I remember! God, I love it. Long live Dio!
(I think perhaps he's self-conscious now because he's used "bwahaha" -- or hell, even "fuktard" -- once or twice in previous posts). God love him.
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COMMENT |
posted by : sj_2150 2/4/2006 8:13:29 AM
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Why Ozzy Why?
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COMMENT | /////////
posted by : BLOOD BROTHER A 2/4/2006 3:17:45 PM
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Thank you for the comedy.
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