KISS bassist/vocalist Gene Simmons visited the Level nightclub in Toronto, Ontario, Canada last night (Friday, November 23) to promote Frank's Energy Drink. He also made an appearance on MuchMusic's "Much On Demand" show. Check out pictures from Wire Image: Level, MuchMusic.

Frank's Energy Drink has engaged the services of Simmons and his firm Simmons Abramson Marketing to generate brand awareness for Frank's, the energy drink known for its lederhosen-clad Energy Girls and its promise to "keep you yodeling all night long."

Hollywood-based Simmons Abramson Marketing is one of North America's leading brand-focused marketing agencies. The firm is managed by Simmons and partner Richard Abramson. Simmons Abramson manages the worldwide marketing, public relations, sponsorship, merchandising and branding efforts for the IndyCar Series, which includes the Indianapolis 500 race, an American sports classic.

Simmons, currently starring in the third season of A&E's hit TV show "Gene Simmons Family Jewels", generated a media stir recently when he joined the Frank's Energy Girls at several 7-Eleven convenience store locations in Vancouver.