For all intents and purposes, King Diamond was the first artist on the Roadrunner Records roster, and the artist responsible for enabling the company to expand its operations to the U.S. Roadrunner Records was started in 1981 in Holland by a Dutch man named Cees Wessels. In 1982, a Dutch man named King Diamond, then in a band called Mercyful Fate, signed to Roadrunner. Now, if you are reading this you know that King Diamond wore make-up. Well, it's a little known fact rumors back in the day used swirl around that Cees Wessels (founder and owner of Roadrunner Records) was in fact King Diamond. Nobody ever saw the two of them at the same time in the same place. It's true. What's not true, is the rumor. Cees is not King, and King is not Cees. put that in your pipe and smoke it...