Yesterday (11/27), our creative director here at Roadrunner traveled down to the streets of Philadelphia to reside over the virgin Sinch photoshoot...and by the looks of it, since their A&R Rep is not in today, one would be led to think he is down in the streets of Philadephia for the shoot as well. Yes, Sinch's first photoshoot for Roadrunner is happening today (11/28), somewhere in the streets of Philadelphia. reminder - recording and mixing for the Sinch debut is complete. Mastering, though not yet scheduled, will most likely take place sometime in late December.