The Devil Wears Prada frontman Mike Hranica was recently interviewed by Mike Ragogna for the Huffington Post, and he talked about the band's new album 8:18, maintaining creative control, where he sees the band going in the future, and more.
Says Mike of 8:18, "We had a new, better, more efficient method of coming up with songs and revising songs and basically, just entering the studio as well-prepared as possible. It even worked with Adam [Dutkiewicz], whose fruitful advice and criticism for our songs really taught us something through Dead Throne. I know when I was writing for this album and doing the vocals, a lot of the time in the back of my mind, I would say, "Okay, what would Adam think of this? What would Adam criticize about this?" It's basically, going from Dead Throne and using all of those same tactics and methods coming into 8:18 to help refine and come up with the best song possible."
The band has a great degree of creative control over the non-musical aspects of their work, from album art to the "Martyrs" lyric video, and Mike explains that, "Over the years, we have grown more and taken control and realized that we have a vision and a direction to everything we do outside of the band whether it's videos, album artwork, tour artwork, tour production as far as lighting and staging. We've realized that we can handle all of those things on our own. We can look over and guide and have total creative direction of all of those things because we know what we want and we know what we want to express and we know what our intentions are for the person that buys the vinyl or buys the CD or watches the music video or comes out to the tour. We've realized that we can handle that stuff, so we do it."
Regarding the band's future, he says, "I feel like it's a distinct mistake to set goals and any kind of measure of success within music or at least within our part of music...I'm going to be as honest as possible, and I'm going to work as much as I can to come up with the best songs and, in turn, come up with a better record than the last one. But at the same time, because it felt like such a great evolutionary step, I feel the same way about 8:18. When we came out of Dead Throne, I was like, 'Damn, I don't know what we're going to do for 8:18.' I felt like that really hit it. But now I'm at 8:18 and we made thirteen more songs and I'm like, 'Damn, I don't know what we're going to do next time around.' I feel like I've been totally exhausted or emptied, and drained myself into all this again, but as long as there is more to say and a creative means or something to explore that I can do with The Devil Wears Prada. Next time we have to write a new record, I know I will be there and I will be doing the same thing again."
The Devil Wears Prada's 8:18 will be available everywhere on September 17; pre-order your copy now from the Roadrunner webstore!
The band will be on tour in North America in November and December—find a show near you!